Solutions Marketing Lead hos Lovable i Stockholm

What we're looking for

As Solutions Marketing Lead, you'll own the strategy for how we show up and win across a wide range of markets, audiences, and use cases, many of which we're still in the process of defining. The first priority market segment to focus on will be SMB. Over time you'll move between buyer segments fluidly, building the playbooks and messaging that turn early traction into repeatable motion from the ground up.

You will spend your time across the full arc of go-to-market work: spotting the opportunity, developing the hypothesis, designing the experiment, and synthesizing what you learn into a recommendation leadership acts on. We're looking for someone who comes in with a strong point of view, earns trust quickly, and drives outcomes across the organization without needing a large team behind them.

What you'll do

Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them.

Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch.

Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency.

Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.

Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization.

About your application

Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.

We treat all candidates equally — if you're interested, please apply through our careers portal.